On winter deep freeze days, when -29 C degree temperatures plunges down to -40 C* with winter chill, it’s easier to hunker down indoors and think about cycling. To justify procrastination, but still feed our cycling enthusiasm, I discovered tri-coloured bicycle pasta in a local Italian grocery store and café. We found this wonderful store in an industrial area, near the airport and cycled home with $60.00 worth of groceries.
Later, Jack fashioned a lovely mushroom red wine sauce (no open home bottle of white wine) over steaming pasta and asparagus. Yes, of course, our meal was graced by a glass of red wine. Cooked bike pasta looks a scrap heap of squashed bikes. If I had stir-fried the pasta with veggies, we would have had too many broken bicycles!
Bike Lingo in Menu
Last December, we were in snowshoeing in the mountain resort town area of Kimberley, British Columbia. During summer, the area is promoted for mountain biking. For supper, we headed over to a pub and restaurant, Pedal and Tap. The restaurant’s outdoor metal patio railing, was completely forged with original bicycle shapes. The restaurant’s menu listed their dishes in cycling lingo and adjectives –clever marketing for, in our opinion, average food. Fender Bender , a twist on steak sandwich or Pedal to the Meadow, a vegetarian burger, were some inventive wordsmithing.
Awhile ago in this blog, I showcased a few restaurants and cafes that embraced the bicycling theme. However Pedal and Tap was the first we visited, that took an extra step of embedding their dishes in bicycle lexicon.
Bicycles: May Attract Young Hearts, Fun and Chic-Lovers
Now there are other retail establishments that like to grace their windows with a bicycle as a marketing tool to suggest warm seasons and fun. For a few seasons, a local floral shop featured an antique single speed bike that was used during WW for the army, as a central harbinger for summer, spring and fall. Nature and cycling are wonderful partners in imagination and reality. For certain, an antique bike is more an attention grabber than just flowers –if some people normally are bored by flowers.
Not Bicycle Pasta, But Honest Business Self-Analysis
In fact, for some street facing retail businesses, with sagging sales and stagnant customer base, they might consider visual bicycle iconography to attract a younger, broader set of customers. I think of the ongoing battle
between some restaurants and whenever a city installs a bike lane by their establishment. Without falling into a lengthy soliloquy, let’s just say that it won’t be just bicycle pasta nor bicycle-inspired menus that will save bike lane adverse-businesses. Instead, a business owner needs honest self-analysis on their customer base, potential market demographics and changing trends in appetites for food and drinks.
Meanwhile on winter or summer days, at least, I will still need a bike rack close by to lock up my trusty bike –if you want to get me out of my house with my home-cooked pile of bicycle pasta and into your storefront business.
*Conversion of earlier winter temperatures to Farenheit: -20 degrees F, -40 F.
More Interesting Reads
Chong, J. Cycling-Themed Eateries. In Cycle Write Blog, Aug. 7, 2012.